Important Update:


  COVID-19       Update Click here for links to the latest information.


Economic Development

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Small Business Support & Updates on COVID-19

Financial Assistance 

SBA Economic Injury Disaster Loan (EIDL) program

New federal legislation and appropriations has opened up the possibility for small businesses to receive assistance for economic loss due to COVID-19.  

Details of eligibility and administration of this assistance from the Small Business Administration (SBA) are still being addressed by the SBA.  However, some information from the traditional SBA Economic Injury Disaster Loan (EIDL) program will still apply for COVID-19. 

How to begin the process: The Estimated Adverse Economic Impact Section of the attached Economic Injury Worksheet needs to be fully completed, with all questions answered regarding business revenues, whether there was any business interruption insurance, as well as the comments section.  The comments section, “ Please provide a brief explanation of what adverse economic effects the disaster had on your business:” must indicate that the economic impacts are a direct result of COVID-19.

If your business has suffered substantial economic injury as a result of COVID-19, forecasts economic losses due to events that bring in high revenues being cancelled due to COVID-19, please complete the attached Economic Injury Worksheet and return to

•             If a small business has suffered substantial economic injury as a result of COVID-19, it may be eligible for financial assistance from the U.S. Small Business Administration.

•             U.S. Small Business Administration is allowing businesses to forecast economic losses due to events that bring in high revenues being canceled due to the COVID-19.

•             Small businesses and small agricultural cooperatives that have suffered substantial economic injury may be eligible for the SBA's Economic Injury Disaster Loan (EIDL) Program.

•             Substantial economic injury is the inability of a business to meet its obligations as they mature and to pay its ordinary and necessary operating expenses.

•             An EIDL can help meet necessary financial obligations that a business could have met had the disaster not occurred.

•             It provides relief from economic injury caused directly by the disaster and permits the business to maintain a reasonable working capital position during the period affected by the disaster.

•             The SBA provides EIDL assistance only to those businesses that SBA determines are unable to obtain credit elsewhere. 

•             The loan amount will be based on the business’ actual economic injury and financial needs.

•             The interest rate on EIDLs cannot exceed 4 percent per year.

•             The term of the loans cannot exceed 30 years.

•             Terms and conditions will be determined by the business’ ability to repay the loan.

 If you have any questions, please email Dustin Ivers at

This is not a loan application but only a means for the SBA to assess if businesses within San Diego County qualify. 

Bars, Nightclubs to Close


Governor Gavin Newsom has asked Californians 65 and older to stay home for now to avoid catching COVID-19 and told bars, wineries, pubs and nightclubs to close their doors. Other updates from a 2 p.m. news conference Sunday include:

Restaurants can stay open for now but should reduce number of people by half to keep distance.

Health care and assisted living homes now will limit visits to end of life situations only.

Critical to provide services and protect those most at risk, including those with underlying health conditions.

State to focus on getting homeless into shelters. Has secured hotel rooms.

About 85% of California school kids will not report back to school tomorrow 51% of CA school districts are temporarily closed.

Will need to help students who rely on free and reduced lunch programs, and those with special needs.

As more people are tested, number of cases will increase a lot. Will prioritize those most vulnerable.

State hopes/expects to open more hospitals/health care facilities (minimum 750 beds) in next few days.

New "directed guidance" for bars, night clubs, senior homes not enforced by law, likely won't be necessary. People have been complying well.

California is not one size fits all -- some cities have more spread than others. (Note: Community spread just starting in San Diego area).

Governor says California is in in a better position than most to weather a recession. Has run models showing it would not be as bas as the last one.

Reminder that for most healthy people under 65, effects of COVID-19 are “mild.” But need to protect those at risk by slowing spread.

Act as if you have COVID-19 when you are around seniors and others at risk. Take all possible precautions.

Parents with kids at home should maintain 6 foot social distance if getting together with others. Better to stay home for now.


National City is located at the center of it all in San Diego County. Approximately five miles south of downtown San Diego and eleven miles north of the Mexican border. National City encompasses a total of 9.2 square miles with San Diego to the North, Chula Vista to the South and the bay to the west. National City has a rich history dating back to 1887 and is the second oldest city in the county. This 140-year old city on San Diego bay embodies a proud and rich tradition of commerce, urban agriculture, production and transportation. It is not a stretch to imagine downtown National City emerging regionally as a vibrant urbane, cosmopolitan experience for residents and businesses. The expansion of Southwestern College, Brick Row and Kimball park, as well the new library, expansion, The National City Aquatic Center and many new development projects underway, or on the boards are a clear sign that National City has entered a “new era”.

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National City Demographics


Looking to learn more about National City? Download a copy of our Community Profile

The U.S Census estimates the population for National City to be 61,060 as of July 1, 2016


  • Median Age: 31.1 yrs Old 
  • Number of Households: 16,851 ( SANDAG 2016 Estimates) 
  •  Average Household Size: 3.63 people
  • 51.3% Male, 48.7% Female
  • 72.3% High school graduate or higher
  • Median Household Income $41,437

Race/Ethnicity 2008

  • Not Hispanic or Latino 39.5%
  • White 13.2%
  • Black or African American  5.5%
  • American Indian and Alaska Native ,4%
  • Asian 17.4%
  • Native Hawaiian and other Pacific  Islander .5%
  • Hispanic or Latino 60.5%

*Source: U.S. Bureau of the Census, American Community Survey 2015, Census 2010

National City Insight Market Analytics and Void Analysis

Below is a description of the data provided in National City's Insight Market Analytics and Void Analysis

Download the full report here

Consumer Demographic Profile

Consumer Demographic Profile uses the STI: PopStats database with over 1,200 variables with a bottom-up methodology to deliver the highest accuracy level and dependable demographic data. The side by side comparison helps users visualize consumer changes as the market size differs.

Household Segmentation Profile

Household Segmentation Profile provides a deep understanding of consumer preferences, behaviors and habits. Utilizing the Personicx Lifestage database the report segments 70 household clusters into one of 21 Lifestage Groups and ranks the top 10 individual clusters allowing the user to identify the most concentrated groups with ease. The document includes links to the Personicx Online Guide that provides clients with an in depth summary of each group and cluster.

Employment Profile

Employment Profile provides insight on the employment market located within a specific trade area. The Employment Profile breaks down Industry Groups as well as Occupational sectors to allow an accurate evaluation of the daytime population and workforce for the defined region. Understanding the types of businesses and the types of workers that are positioned near key areas of interest can greatly influence decisions.

Consumer Demand & Market Profile (Void Analysis)

Consumer Demand & Market Supply Assessment examines opportunity/surplus gaps across 31 retail segments and 40 major product and service lines to provide insight on potential opportunities within a defined market. The assessment evaluates the overall trade area, not just an agencies boundaries, making it a useful tool to assist in development planning, recruitment strategies, and overall market analysis

Demographic and Socio Economic links for National City and San Diego Region 

Business Development Resources

 For  local and statewide incentives  click here


Economic Development Plan and Programs  Presentation 

Economic Development Roundtables

Real Estate Round Table 2/27/2018 Presentation 

10 Minute Neighborhoods 7/10/2018 Presentation

Opportunity Zone Forum 11/5/2018 Presentation