Important Update:


COVID-19       Update Click here for links to the latest information.


Economic Development

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Small Business Support & Updates on COVID-19





As California and National City prepare for reopening guided by the states Resilience Roadmap, we have put together this Toolkit to help you through reopening National City. 

Included is is statewide guidance for restaurants and retailers, signage you can print and post and a National City program to assist you in expanding your business footprint.  


San Diego County Enters into Stage 2 of re-opening 

*State approves County of San Diego moving further into Stage 2 reopening allowing for in-store shopping and onsite dining ( May 20, 2020)

The County of San Diego has developed the Reopen San Diego Business Safety Framework.
We encourage all businesses to take steps now to prepare for the reopening of San Diego/National City even if you do not plan to open your business tomorrow. No business may reopen until authorized by the Governor’s Executive Order and all businesses will be required to complete the Safe Reopening Plan (SRP).
**Essential businesses currently operating do not need to complete a new plan.


County of San Diego Launches Great Plates Program 

The County of San Diego has launched the Great Plates Delivered program to support adults 65 and older and adults 60-64 who are at high risk for COVID-19. This program will deliver three (3) nutritious meals a day, and provides essential economic stimulus to local businesses and workers. The program runs through June 10, 2020 and will contract with local restaurants to provide food. Interested Restaurants, Caterers, and other food suppliers must apply by completing this survey form below.



Governor Unveils Framework of Plan to Reopen California

Read more here.

Local Economic Development Provisions of The Coronavirus Aid, Relief, and Economic Security Act (CARES Act)

Local Economic Development Provisions of The Coronavirus Aid, Relief, and Economic Security Act (CARES Act) that provides you a thorough summary of the economic development and related provisions with references and links to the actual bill sections so that you may more quickly see how the Act can assist you during these challenging times.

Click here to access the Local Economic Development Provisions of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act).

National City Business Newsletter:


National City is located at the center of it all in San Diego County. Approximately five miles south of downtown San Diego and eleven miles north of the Mexican border. National City encompasses a total of 9.2 square miles with San Diego to the North, Chula Vista to the South and the bay to the west. National City has a rich history dating back to 1887 and is the second oldest city in the county. This 140-year old city on San Diego bay embodies a proud and rich tradition of commerce, urban agriculture, production and transportation. It is not a stretch to imagine downtown National City emerging regionally as a vibrant urbane, cosmopolitan experience for residents and businesses. The expansion of Southwestern College, Brick Row and Kimball park, as well the new library, expansion, The National City Aquatic Center and many new development projects underway, or on the boards are a clear sign that National City has entered a “new era”.

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National City Demographics


Looking to learn more about National City? Download a copy of our Community Profile

The U.S Census estimates the population for National City to be 61,060 as of July 1, 2016


  • Median Age: 31.1 yrs Old 
  • Number of Households: 16,851 ( SANDAG 2016 Estimates) 
  •  Average Household Size: 3.63 people
  • 51.3% Male, 48.7% Female
  • 72.3% High school graduate or higher
  • Median Household Income $41,437

Race/Ethnicity 2008

  • Not Hispanic or Latino 39.5%
  • White 13.2%
  • Black or African American  5.5%
  • American Indian and Alaska Native ,4%
  • Asian 17.4%
  • Native Hawaiian and other Pacific  Islander .5%
  • Hispanic or Latino 60.5%

*Source: U.S. Bureau of the Census, American Community Survey 2015, Census 2010

National City Insight Market Analytics and Void Analysis

Below is a description of the data provided in National City's Insight Market Analytics and Void Analysis

Download the full report here

Consumer Demographic Profile

Consumer Demographic Profile uses the STI: PopStats database with over 1,200 variables with a bottom-up methodology to deliver the highest accuracy level and dependable demographic data. The side by side comparison helps users visualize consumer changes as the market size differs.

Household Segmentation Profile

Household Segmentation Profile provides a deep understanding of consumer preferences, behaviors and habits. Utilizing the Personicx Lifestage database the report segments 70 household clusters into one of 21 Lifestage Groups and ranks the top 10 individual clusters allowing the user to identify the most concentrated groups with ease. The document includes links to the Personicx Online Guide that provides clients with an in depth summary of each group and cluster.

Employment Profile

Employment Profile provides insight on the employment market located within a specific trade area. The Employment Profile breaks down Industry Groups as well as Occupational sectors to allow an accurate evaluation of the daytime population and workforce for the defined region. Understanding the types of businesses and the types of workers that are positioned near key areas of interest can greatly influence decisions.

Consumer Demand & Market Profile (Void Analysis)

Consumer Demand & Market Supply Assessment examines opportunity/surplus gaps across 31 retail segments and 40 major product and service lines to provide insight on potential opportunities within a defined market. The assessment evaluates the overall trade area, not just an agencies boundaries, making it a useful tool to assist in development planning, recruitment strategies, and overall market analysis

Demographic and Socio Economic links for National City and San Diego Region 

Business Development Resources

 For  local and statewide incentives  click here


Economic Development Plan and Programs  Presentation 

Economic Development Roundtables

Real Estate Round Table 2/27/2018 Presentation 

10 Minute Neighborhoods 7/10/2018 Presentation

Opportunity Zone Forum 11/5/2018 Presentation