Economic Development

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 This 140-year-old city on San Diego Bay embodies a proud and rich tradition of commerce and meaningful production.  From the 32nd Street National City Marine Terminal, and along the Sweetwater Channel, National City flexes its considerable economic muscles with drama, poise and class. The neat and modern 21st Century industrial parks near the waterfront teem with activity. Fork lifts dash and dart, transferring wares and goods between truck and terminal. Thousands of new cars from across the planet occupy vast storage lots. In addition to its maritime roots, the high technology research that occurs here signifies National City's emergence into the most modern of economic mainstreams.

Meanwhile in this city of communities, rich cultural traditions are celebrated in vivid, diverse and authentic enclaves. Highland Avenues's El Pueblo and Cocina Mexicana merchants offer a distinctive and growing variety of choices. Neighborhoods like Plaza Boulevard's Filipino Village reflect multiplicity both broad and deep. Thousands of people from throughout the region are drawn to National City Boulevard to purchase their cars. 

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 National City Demographics 

The U.S Census estimates the population for National City to be 61,060 as of July 1, 2016


  • Median Age: 31.1 yrs Old 
  • Number of Households: 16,851 ( SANDAG 2016 Estimates) 
  •  Average Household Size: 3.63 people
  • 51.3% Male, 48.7% Female
  • 72.3% High school graduate or higher
  • Median Household Income $41,437

Race alone or in combination with one or  more other race:

  • White 42.2%
  • Black or African American  5.2%
  • American Indian and Alaska Native 1.1%
  • Asian 18.3%
  • Native Hawaiian and other Pacific  Islander .08%
  • Hispanic or Latino 63%

*Source: U.S. Bureau of the Census, American Community Survey 2015, Census 2010

 Demographic and Socio Economic links for National City and San Diego Region 

Business Development Resources

 For  local and statewide incentives  click here

National City Quarterly Reports 

National City On Track  Q1 2017

Economic Development Plan and Programs Presentation 


Economic Development Roundtable

Real Estate Round Table 2/27/2018 Presentation 

10 Minute Neighborhoods 7/10/3018 Presentation